SAN FRANCISCO – Sun Devil Athletics in partnership with NeuLion, announces today the re-launch of thesundevils.com with an emphasis on mobile, social and video to better serve Sun Devil fans. The new website, powered by the NeuLion College Platform, also becomes part of the Pac-12’s new unified digital network.
The re-launch of thesundevils.com and creation of the Pac-12’s integrated digital network focuses on providing fans with a more streamlined experience on a singular platform that delivers a variety of new features for a more user-friendly and interactive experience.
“Sun Devil Athletics has been taking strides towards improving its digital communications and today’s announcement is yet another step in the right direction,” Senior Associate AD of External Relations Rocky Harris said. “We are committed to providing the best digital presence available for our fans and the new site has a variety of new features that will improve the user experience.”
With a renewed emphasis on video, fans visiting thesundevils.com will be able to watch Sun Devil highlights and access live events with fewer clicks. The new site features a video centric main article rotator, allowing for a more prominent display of compelling video, as well as photos. Live streaming events will also be showcased, as will video features, highlights and other essential stories for fans. Additionally, by being part of the Pac-12’s integrated digital platform, Sun Devil fans who receive Pac-12 Networks through their cable or satellite provider can access all seven networks via ‘TV Everywhere’ authentication through Pac-12.com directly from the schedule.
“For the last 12 months we have been gathering information from Pac-12 fans in order to deliver the kind of engaging experience they are looking to have with their favorite teams, universities and each other,” Pac-12 Digital Vice President/General Manager David Aufhauser said. “The creation of a unified network focused on mobile, video and social content will enable all Pac-12 athletic departments to build a deeper connection and great digital experiences for their fans.”
“For Sun Devil fans the new website and experience is fantastic,” said Chris Wagner, EVP and co-founder at NeuLion. “The NeuLion College Platform will give the athletic department the ability to publish content more quickly and the new design will make it easy for fans to find game schedules, recaps, watch highlights and interact with other fans”
Social media integration throughout the new website will allow fans to connect and interact with the site and each other via Facebook, Twitter, Google+ and other social sites. The new social media features will eventually allow for fan customization as well as easier sharing and commenting. In order to be mobile friendly, the new thesundevils.com will feature ‘Responsive Design,’ allowing automatic detection of screen size that adjusts for desktop, tablet or mobile use for easier viewing and navigation.